Let me share a concept called “banner blindness” in wholesaling real estate and marketing with you.
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When people are conditioned to seeing a particular object over and over with no particular value added to them, they subconsciously stop seeing it all together.
People acquire that natural thing that they just never see banners from strangers.
It’s a noisy marketplace and you will not stand out when there is no value based relationship involved with your advertising.
The direct mail that you send out to potential motivated seller can end up in that banner blindness box. In fact, it will in most cases. They end up in the garbage.
If they don’t know you personally already, you are only going to be annoying them by sending the typical “call me to help you” type of letters to these folks.
OR WORSE… they don’t even see it at all because of the banner blindness.
Instead of the traditional direct mail, send access to something of value online such as an ebook in exchange for their digital contact information. Use the 3 C’s formula.
When they end up in your tribe because you’ve demonstrated being a person of value to them, simply continue to build the relationship equity until they pick up the phone and call you. This should be happening at scale.
Question - “I send my direct mail every 2 weeks for the past 7 months. I am not very happy with the response so far. I was sold on wholesaling real estate being easier than this.
And to make matters worse, I have not closed one deal. I spent over $15,000 on the training I took plus the events I attended. I really need this to work out.
I mail preforeclosure and expired listings. Can you share a tip or 2 on how I can recoup my investment thus far and start closing deals?
Thanks for your videos.”
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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