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With the help of Neil Patel, I want to use this opportunity to break down retargeting and remarketing.
What is Retargeting/Remarketing?
A gentleman asked me this question. “Ola, when it comes to retargeting or remarketing ads you mentioned that you can also clone an audience when it comes to the buyer list building end of your sales flow. When you create content for investor and buyer for example capture that audience with Facebook and Google AdWords pixels. Then re-engage then with even more value. Can you tell me what you mean by that and can you give me an example? Are you talking about creating ads on Facebook and Google as well?”
So you launched a website and you also launched a marketing campaign to drive traffic to it.
It is expected that most of the visitors/clicks-over to your website will not become a customer immediately.
Up till recently, we could collect contact information, build a database of subscribers and remarket to them.
But you have to sell them or convince them to give you their email address.
You Never Have to Hard Sell Ever Again
With retargeting and remarketing via online advertising networks and platforms such Facebook Ads and Google Adwords, yours visitor no longer need to get uncomfortable with giving their email in order to follow up with them.
Employing retargeting as a strategy involves the simple installation of a code call the pixel on your web pages to track and build your audience behind the scenes.
You can then turn around and follow up with the audience by offering them even more value such as discount codes, special deals and bonuses.
WATCH THIS VIDEO TO SEE HOW EXCITING THIS OPPORTUNITY IS.
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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