Out of nowhere… at least that’s what it feels like in my head now. Alex just started popping up everywhere.But after listening to one of his long-form videos, I now feel like I might have met this person before.
Alex Hormozi is the founder of Acquisition.com and he has nothing to sell. Yea right? I do think that’s a very slick slogan especially when you walk around in shorts selling that to people like me. I get it. But we are all selling something.
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From the looks of things at this point, it seems like Mr Hormozi is a video marketing professional. Once you watch just one of his videos, he will literally start popping up everywhere, instagram, TikTok… literally everywhere.
At press time, Alex’s YouTube channel just crossed the 600,000 subscriber’s mark. On Instagram, he has 645,000 followers and another 546,000 subscribers on TikTok.
After listening to him talk about monetization and scaling on a few videos, it makes absolute sense to me that he has made no less than $100 million from his video marketing activities alone.
He bought, fixed, scaled and sold gyms. At this point, I think that's just a part of his story but I could be wrong.
A lot of Mr Hormozi’s rhetoric is about scaling a business. He said a lot that I resonate with. But from observing his moves, he is literally using these strategies on his video marketing activity.
And check out tip number 4 as I count them down right now. It will be hard for me to share everything in this episode, but let’s run through a quick fire round:
Let’s count them down one after the other and elaborate based on my understanding and my thoughts..
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
This is the ultimate entrepreneurial struggle especially in the shining object syndrome age. It’s super easy to chase after the overnight success stories.
Instead, Alex suggests focusing on micro-slow and macro-fast as opposed to micro-fast and macro-slow. Trust me, I can relate. Pay attention to tip number 2; for more context.
Pick one lane. Pick one thing if you have not hit a million dollars yet. If you have any experience building a business or even a simple video marketing campaign, you’ve probably found yourself, jumping from one thing to the other quite often.
Just pick one thing and follow through. It’s easier said than done. But that’s what you have to do.
Just less than 5 years ago, Alex Hormozi was a struggling business owner with less than $2,000 to his name inside one of Russell Brunson’s masterminds. He helped him highlight his strength which is teaching other gym owners his systems.
Check out my favorite Russell Brunson’s book at www.myempirepro.com/expertsecrets
In this one particular video, Alex asked what we thought was stopping him from advancing past a particular level; skills or belief?
From my personal experience and struggles, in spite of all the success I’ve seen, it’s definitely “belief”.
Hey. No such thing as overnight success. Even though Alex Hormozi has gone from less than $2,000 in his savings to tens of millions of dollars in less than 7 years.
Most people would hear that only. I was able to pick up that he had businesses before that with 40 employees when he was 25 years old. All of those failures lead to his massive success that we are observing today.
In one of his training videos, he lines up all of Jay Z’s skills with the biggest one being Beyonce. Leverage!
The most productive activities in a success business system are repetitive and boring in nature. And this poses a big problem for creative minds like myself.
Don’t make the mistake of abandoning the boring work. Better yet. Get them done. I need this reminder from time to time.
There are many things that represent leverage in business. Content and media, which also includes video marketing, will literally cost you $0 to replicate.
Listen. It just doesn’t make any sense for any type of business not to be engaged in content marketing now. But many as usual will wait for saturation.
Once you get skills, it will never leave you. That’s why you will keep coming back to success even if you lose everything. But the type of skills required of you will depend on what stage you are on your path to $100 million and beyond.
Speed is about doing the right stuff and not doing the most stuff. I used to say, successful entrepreneurship is about getting things done and not doing them necessarily. Alex Hormozi took it further to say, it’s about getting the right stuff done.
Many of you will engage yourself with minimum wage activities that will add nothing to your bottom line. Pay attention to this.
Shortly before I created this video. Alex released a video reflecting on a video he shot about 6 years ago. He was advising on why sacrifice is absolutely necessary. Link this back to the first tip I shared on micro slow and macro fast.
I love all of them. But most importantly, I love the fact that all these tips can be linked and applied to any endeavor meant to be built and even video marketing.
It’s “hella” obvious that this is what Alex is doing with his massive video and content marketing campaigns. And $200,000,000 in annual revenue is not your mate.
Content and video marketing is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 3 on “the value” is where you might want to pay particular attention to.
If you want us to help you with your video marketing campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.