Recently I stumbled into Myro Golden again on YouTube while he was being interviewed by Dan Henry. My first encounter with him was on “Club House; the audio app” during the pandemic. He uses a lot of biblical principles to teach marketing and sales strategies.
According to an example he gave on one of his most popular videos on making statable offers for sale, “Dr Myron Golden teaches people how to scale their business by selling predominantly high volume high ticket from the stage and his students have multiple 6 and 7-figure days faster than any other business coach in the industry. I’m sure that would get your attention as well.
Yes he is a PHD holder from a private school. I saw a recent video of a guru police questioning the credibility of the school he got his PHD from.
But I don’t care about that stuff. I’ve listened to him enough and my conclusion is that he knows what he is talking about.
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He said a lot that I agree with and I have taken the liberty to extract 7 marketing and sales tips for you. Also 200+ YouTube subscribers seems to agree with me.
Before we break down these 7 tips…
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
The more value you bring into the marketplace, the more money will eventually transfer into your bank account. It's really that simple.
Keep in mind that a major factor here is the market place. So the solution you create is being deemed to be solving a problem per the market's opinion and not just yours.
Think of solutions also as answering someone's question with an answer and replacing a person's pain with relief or pleasure.
We've already mentioned the marketplace. But let's take it a little deeper than that.
The marketplace is made up of people; one person at a time. So the question is who is that person whose problem is solved by the solution that you provide.
You need to connect with the person. And by the way, we are not talking about physically connecting with him or her. The first step is to get to know whoever this person is.
After identifying that special someone who makes up the marketplace you want to serve, contribute a piece of your solution to them; that's value.
And I mean contribute for free. That's precisely the part of your activities that will create that downstream viral growth effect you are looking for in your business.
Focus on serving that one proverbial person and the rest will take care of itself. The others will naturally connect with that value you've taken time to create at a deep level.
Dr.Myron talked about the difference between faith and doubt; basically not much. They are both a form of belief and emotions but polar opposites.
You need to create the feelings, emotions and beliefs that will drive the sales conversion or desired outcome using your marketing message. It's your responsibility.
Sure your product has all these positive features. But per your marketplace, it has both positive and negative perceptions. You want to use your marketing messaging to focus on expanding the positive perceptions of your offer.
Your prospect needs to be able to quantify the benefit that your offer brings to their health, finances or relationships; it needs to be measurable.
They need to be able to compare the new anticipated status against their present status.
Their present status doesn't need to be presently bad. But the promised new status needs to be obviously better and that betterment needs to be measurable.
With that being said, keep in mind that the offer is not necessarily your product. Think of your product from a value standpoint.
I agree 100% with Dr.Myron here. The average mind is not satisfied with their marketing and sales message until they use big words.
This is a terrible mistake. Keep in mind that people will primarily take you up on your offer because the idea of buying from you feels good. The set of features of your product is secondary.
So it's best that you can describe what your offer does in a simple one–statement manner that a 3rd to 5th grader can understand.
If little kids in 3rd grade can’t understand your offer, there is a very good chance that you don’t understand your offer.
Again, you might have created a fantastic product. But so has everybody else.
One of the things that will set you apart from everyone else that is struggling to sell their fantastic product is your ability to understand your product enough to create an understandable offer out of it.
Tip number four is my favorite just because I’ve seen and experienced the magic of being able to create emotions in prospects. Your prospects simply don’t care about the greatness of your product until they can feel the transformation the product offers.
“Marketing and sales” is something that I cover in detail in my book “Digital Marketing Certified”. Chapter 4 and 10 on “the connection” and “the structure” are where you might want to pay particular attention to.
If you want us to help you with your digital marketing and sales campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.