3P’s x ILDT - Best Marketing a Law Firm
The firth thing to do in marketing a law firm is to identify your 3 P’s. What is the product, people and process in law firm?
P - Product - So according to wikipedia, A lawyer is a person who practices law, as an advocate, barrister, attorney, counselor or solicitor or chartered legal executive.
So what is the product? What is the service that you offer? Advocacy, legal advice… You need to dig a little deeper and identify your niche in that profession.
P - People - Identify who your ideal client is. What is that person going through that your law firm services with match exactly? Identify that person.
P - Process - Once a solid marketing plan for you law firm is working and the ideal clients start calling for appointments and coming through the doors daily, what process would you take them through to ensure they become a success story? Write it down.
How to get new clients for law firm
I - Invest time into researching the pain of your ideal clients, questions and problems that they commonly have. Yes, I know in a law firm, your ideal client needs legal advice.
Dig deeper. What type? Is it real estate or corporate or personal injury. Now invest time in researching their pain, questions and problems. Write 100 of them down.
L - Learn how to replace their pain with pleasure, answer their questions and solve their problems. Tell success stories. Tap into their feeling on a deeper level… write it down… 100.
D - Do what you do best daily by practicing with existing clients… yours or by working with an established organization. I’m sure you are already doing this.
The problem for most law firms is that this is all they do. They don’t engage in the other 6 steps. And they wonder why no new business or appointments are coming in.
Have some of your activities in your real life pratice recorded to be shared as content online. Your best clients are more attracted to working with you when they have a peep of your “behind the scenes."
How to create a marketing plan for a law firm
T - Teach for free regularly on major online networks such as YouTube, Blogs and iTunes by sharing information on answers to commons and solutions to common problem.
Also, tap into digging deeper into common pain (especially emotional pain) of your ideal client. It communicates at very deep level that you know what you are talking and it increases their perception of you as a market lead. In fact, you really are.
This is called content creation. Back in the days, cash was king. In the digital age, content is king. They are basically little agents crawling around the internet to create business for you by giving value.
The business and practices that will win in the digital age are the business that create the time to create content and distribute on a regular basis.
This is the marketing idea. Share these real life pieces of content, success stories, problems, solutions, questions, answered, pain, pleasure…. then a call to action to call for free 15 consultation.
No one else is doing this. When you do it, you will dominate big time. You will generate free traffic to you website and online content, leads and endless signups.
FREE TRAFFIC...LEADS & ENDLESS PAID SIGNUPS FOR LIFE
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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