I said to myself. “Let me see who else is talking about digital marketing on the streets of Youtube.” Then I stumbled into Adam’s videos.
Needless to say, I am impressed by the videos I’ve seen so far. Well detailed and clean presentation in simple ways to understand.
And I quote…
“Strategy First - which has allowed me, my clients, and students, to consistently build, grow, and scale powerful, profitable, and freedom providing businesses – regardless of what channel, network, or platform we use.”
From my gatherings, Adam is a marketing strategist who lives on the west coast of Canada. I happen to be in Calgary, Alberta Canada on a business trip at press time.
Adam is also one of the instructors at digitalmarketer.com. He is a YouTuber and on his YouTube channel, he runs a weekly show called The Saturday Morning Live - Business and Marketing Q&A.
Adam has a very similar marketing story and journey to mine. I also was a victim of the shiny object syndrome culture. It cost me years and millions of dollars. Nonetheless, I don’t regret any part of the journey. Okay. I am starting to sound like him.
From what I’ve seen, this guy is a master at video marketing. So I will be paying attention to his moves; not necessarily what he says.
I found 7 quotes from Adam ErHart that I am going to edify and add some context to from my personal insights namely:
Let’s break them down one after the other.
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
Depending on what mood you are in. Sometimes, it seems that you’ve got all the time on any given day. But I couldn't agree with Adam more on this one.
If you just track your time for 3 straight days in a 30-minute interval, you might find your discovery, in his own words, “enlightening but disturbing.”
For me, I have discovered that I simply have to keep track of what I spend my time on because 80% of it is unproductive; though seemingly productive at initiation.
The distractions are just that bad. A great reminder from Mr Erhart
I am one of the fortunate ones who learned this a long time ago due to my early exposure to marketing. Most people do not fall out of the skies understanding or having the ability to comprehend this.
Instead, their knee jerk and still emotionally-driven response is often “common sense” based. Emotions are not just the money maker. Emotions which include anger, fear and greed drives everything that any of us cares about.
So when it comes to video marketing, it’s in your best interest to pay attention to your emotional intelligence. I strongly believe it’s one of the many reasons why video marketing is such an effective marketing channel.
Your audience is able to connect with you visibly; obviously a heightened level of emotional connection. It preframes them to want to do business with you.
That’s very true. I often tell people that trust is a by-product of consistency. But yes, I feel comfortable to add frequency to that.
But that frequency also needs to be sustainable. Here is what I mean. If you are a busy person, it might not be sustainable to try and release 3 videos to 7 channels per day.
Nonetheless, I believe that for every one week you are not releasing videos, you will have to compensate for… in filmmaking skills and talent.
For video marketing particularly, at least once per week video release in frequency, will drive your brand trust equity wild.
I, like many others, have also made this mistake. I’ve spent time with people who are simply not fit, at least not yet, for my products.
A person who doesn’t have a source of income is not a fit for learning how to market or build an online empire. But I guess sometimes, I just empathize wanting to help everyone.
The reality is that no one can afford to help anyone who is not willing or able to sow some kind of seed.
And there are many other reasons why some people are just not a fit for your offers and especially your most valuable asset; your time.
As much as we all know that we are in a microwave and quick-fix era, some things are timeless. One of them is emotional connection and the fact that people make business decisions with their emotions 85% of the time and justify it with logic later.
I believe video is the best way to connect with an audience emotionally. According to Cisco, it was estimated that by 2022, 82% of all consumer internet traffic will be made up of videos. This number is 15x higher than what it was in 2017.
On Adam Erhart’s first video on his YouTube published 6 years ago, he talked about consistently “being you” at your touch points but also balancing that out with consistently being different.
And he also mentioned “authenticity discrepancy” which is not being true to yourself particularly detectable by your prospects.
Consistent and well planned out video marketing will exponentially grow your business and that’s evident by the dramatic growth that Adam’s Youtube channel demonstrates sitting nicely above 200,000 subscribers at press time.
Last but not least, I personally will be exploring this strategy; in-app retargeting. The internet has been evolving on a consistent basis.
In the past few years, there was lots of drama around the iOS 14 update which makes it difficult to track consumer behavior across digital assets due to privacy policies.
But in that same time period, it became more and more profitable to leverage in-app applications and native creative on the actual ad platforms.
Retargeting allows us to consistently showcase our brands and products to prospects that are already exposed to our brand inside the social media app where the engagement was initiated.
I wanted to keep sending my prospect to my website myempirepro.com which is external to the social media apps because I am addicted to traditional methods of list building and following up with autoresponders.
The truth is that it has made me and my student lots of money over the past 12 years.
But Adam has now reminded me that I have to apply consistent differentiation. I have to adapt and evolve consistently with digital marketing. It makes complete sense.
Building a profitable emotional connection between your brand and your ideal customer with video marketing is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 4 on “the connection” is where you might want to pay particular attention to.
And by the way, you can download the book for free at www.DigitalMarketingCertified.com