In this edition, I discuss internet advertising spending and what percentage of your advertising budget should go on the internet.
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QUESTION - “Hi Ola. The other day I was at Walmart with my Uncle around 10pm. These days, I can’t help but to observe different aspects of the evolution in ecommerce and internet advertising as I am confused about how much percentage of my budget should be going into it.
Anyway, I notice a lot of people still go in and out of Walmart in spite of all types of prediction of the collapse of traditional retail stores.
However, I can’t help but notice the rate of stalking with internet advertising whenever I visit a product page on Walmart’s, Best Buy’s and Amazon. I probably should confess that I am a loyal Amazon Prime member.
What’s your take on internet advertising? What percentage of one’s advertising budget should be on the internet? Thanks.”
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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