How did I miss this guy since 2009 of actively participating in the world of business and marketing?
Ramon Ray is a motivational speaker whose laugh is extremely contiguous. He is also a piano player like myself. And he is a black man.
Isn’t it amazing how much time we spend in our own little echo chamber? Ramon Ray showed up on my radar as the first… only after my research in looking for the best marketers and entrepreneurs to profile for these series “and my thoughts.”.
Well, I am excited to share what I found with you.
He is the founder of smarthustle.com and according to his bio, he has sold a few businesses and he seems to be known for one of my favorite topics when it comes to building a business; personal branding.
Ramon was once the regional development developer at infusionsoft now known as Keap around 9 years ago. Keap is one of the email and funnel automation software in the digital marketing industry. I am not sure what his present corporate status is.
So I was watching an interview he did with TopRank Marketing TV where he was answering a question about the post pandemic challenges of business owners.
“Why did you have to wear a red hat in this commercial?” Making references to how careful B2B marketers had to be in order to navigate a very difficult time.
He talked about how sometimes you just have to take a stand. But there is a big “butt”.
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
He shared 4 tips on a very old video that had been posted on Keap’s channel from all those years back then.
I want to add some context to these 4 massive pieces of advice.
If people don’t find your headlines compelling enough, they won’t even look any further. So everything beyond that becomes pointless.
The idea is to hold your audience’s attention in the throat and emotionally remove peace of mind from as many of them as possible until they click to open the content.
The headline needs to hit the nerve in the right spot from an educational, entertaining or enlightening standpoint. Your audience won’t experience your content if you fail at this point.
But the next tip is even more important.
Once you manage to get a person to click into your content, you must deliver the most value within your power. This is what they are going to remember and what will make them decide to come back for more or not.
The video of Ramone Ray that I saw is pretty old. But what he was alluding to is even more important today with the emergence of artificial intelligence, machine learning, search and social media algorithms.
User engagement is measured at every stop, event, and human interaction with your online content. The longer and the more people engage with your content, the more the algorithm recommends and suggests to even more people.
Great content answers questions. Great content solves problems. And great content creates real life transformation because transformation starts with information.
In this time and age, you, as a business owner, can easily be forgotten. The competition is UNREAL. But that’s just the downside of not publishing frequently.
The upside of it is that you are able to absolutely dominate your marketplace while your competitors get buried away in their laziness. At the minimum of once a week, you have to show up to your audience with a new set of values.
Value is something that I am very passionate about. The more value (as defined by the market) that you put out into the marketplace, the more money you get to make. Obviously, the more you can afford to keep your business running.
There are some evergreen content that you only have to create one time and they will continue to attract more prospects to your business. And there are other pieces of content that are built around trendy topics.
If you want to be known as an authority in your business and industry, publishing great content frequently is the fastest and surest way to do it.
Attention span is at an all time low. But also people already have an idea of what they want and you have to do a really good job matching the values in your content with the problem they are trying to solve.
This is not a one time event. In fact, it’s a series of events (relevant content) that lines up to a strong personal brand overtime.
Relevancy also has a lot to do with staying relevant with respect to trendy updates in your particular industry. So two things; it’s relevant to the deepest pain of your audience and also to trendy topics of interest.
Well for one, he seems to be pretty excited about his message. I’m willing to bet that is a very contagious attribute. That’s important because we are talking about marketing which is all about attention first.
But I also like his take on a strong headline. Again, it’s all about getting attention first and foremost since nothing happens outside of it.
Personal branding and content marketing as a business strategy is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 3 is where you might want to pay particular attention to.
And by the way, you can download the book for free at www.DigitalMarketingCertified.com