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In this edition, we are talking about 7 advantages of using social media for advertising your business. Advertising is key to bringing in new customers consistently into your business. Let's dive in
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1. Massive Exposure
Today, there are 3.7 billion active users on the internet. These are lots of people who are your potential customers. Most of them are hanging on social media to consume information. This is where the attention is. Money follows attention so you need a strong presence on the social media.
2. Tracking & Statistics
Back in the days, all you had was the number provided to you by the media and marketing agencies. With advertising on social media, the statistics are readily available to you in real time. You can also use it to track your progress in real time.
3. Cost Effectiveness
Advertising cost money. Before social media, you couldn't optimize response and targeting down to every dollar. Today, because of the readily available data, you can track response rate down to every penny therefore allowing you to optimize for low cost advertising and maximum profit.
4. Agency & Companies
If you are one of those people who have more money than you have time, you still need to utilize social media for advertising your, hopefully already successful, business. The good news is that you can leverage the services of an agency to accomplish this. There are companies that will help you create a strong presence on the social media for massive profits.
5. Scalalibity
First the time ever, you can scale successful campaigns within just a few clicks in real time. It's so easy to cut off the losers and keep the winners in social media advertising. Again, the only possible limit here is you and 3.7 billion active users of the internet.
6. Brand & Trust Equity Control
Gone are the days of BBB. Your reputation today is at your finger tips. If you are good at what you do and you are good to your customers, the customers will tell these stories to the rest of the world. But the best part is that you can grab these stories, re-publish and re-purpose where your ideal prospects hangout on social media. Essentially, you have a perpetual control of your brand and trust equity in the market place.
7. Instant Quality Feedback & Control
Again, everything is real time or almost real time. So is feedback about your products, services and opportunity. Negative or positive; you can use this information to bring in even more business.
Primarily, you want to use social media to publish content that helps your ideal prospects even if they haven't done business with you yet. The more value you push into the market place, the more money will come in.
If you use this model, your advertising cost will be relatively low as compared to your competition. Domination all day.
To learn this method to generate free traffic, free leads and endless signups in your business, go to:
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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