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Yes! Social media is hot right now and every business wants a piece of it. I can't blame them. After all, money follows attention as Grant Cardone would say right?
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1. Understand the mindset of an average social media user.
I see too many people using social media in marketing their product like they would on traditional media. This is a big mistake. It's kinda like approaching marketing on Television in the 60's like you would on Radio. That's not smart.
How people communicate and respond to information are different from one form of media to the other. Take the time to understand social media from a user stand point before leveraging social media in marketing your offers.
2. Know the ideal prospect to your products and services before attempting to leverage social media in your marketing
It also gives you an edge to understand your ideal prospect and typical lingo or language in your market. You will be able to serve them better. However, in addition to that, the lingo is where you would start your research when it comes to the step in the process.
3. Find the main hangout spot of your ideal prospect on social media
In the previous step, I mentioned understanding the lingo of your ideal prospect and using it in research. Most social media platform, be it Facebook, Instagram, Google+ or YouTube have search query forms.
The form is where you would enter what I refer to as a seed search keyword. These are typically part of the lingo in your target audience community.
For example, if I have a product for real estate wholesalers, I would search with a seed keyword phrase like "motivated sellers" or "cash buyers". These are part of the lingo in that community. Once I start searching, the autosuggestion would typically start suggesting other related terms, information hub, groups and communities where I can take the next step.
4. Eavesdrop on your target audience social media conversations
Take a moment daily for at least your initial 100 days to listen in the groups and communities. Users are on social media for conversations. The greatest businesses in the world are business that listens to the market.
Having an opportunity to hangout like normal users is extremely lucrative. What most people do is hear about a new platform. They come late to the party and then start slapping ads all over the place. That's called spamming. Spamming in loss of money but even worse... time and reputation.
5. Create a dream 100 pieces of search engine optimized content.
Once you listen to the market place, it's to create at least 100 pieces of articles and videos that addresses questions, the questionable and controversies of your target audience.
Personally, content creation is perpetual and not limited to 100 in my business. I recommend the same thing for those who want to dominate super aggressively. The primary goal is to become the market leader in that space.
As a by product of doing it, you will build trust and brand equity. If you create at least 100 that optimized for maximum visibility in the search engines, your target audience will love the content and share it. That's free marketing.
When it's optimized properly, your target audience will find your content while already searching. These are the best quality of prospects for your business because they are already searching. That's also free marketing.
Speaking of free marketing, cost of advertising on social media is in the upward trend. It makes sense because demand for advertising inventory is in the upwards trend. With optimized content, you will get massive traffic and leads organically and that will offset the cost of marketing in your business.
6. Setup ad creatives to convert your social media audience to paying customers.
Here is how to do it. Give away valuables such as downloadable information or coupons in exchange for contact information. Digital marketing best practices is as simple as the 3 C's; Create Capture Convert
In the previous step, I explained how and what to create. Well, it's time to capture the audience by capturing their attention and contact in order to building your list. The bigger your list, the more profitable you will be in your marketing and advertising This formula makes it possible to followup in a cost effective manner.
At this stage in my business, all I do is use paid marketing to retarget, remarket and follow up with my warm audience. Today's social media platform pixel with the help of autoresponder CRMs makes this possible in cost effective ways.
7. Measure response from your social media advertising.
This is the only step where you are allowed to treat social media in marketing like a traditional campaign. When setting up creative ads to capture audience and build your list, track and measure the response level. Just like in any business for profit game, cut the losers and keep the winners.
There are many social media marketing courses. I know however, my free class is different. First of, it's free. Secondly, it comes with 3 additional video lessons and PDFs plus successful case studies to guide you when it comes to generating free traffic, free leads and exposure for your business.
Click the link below to reserve a seat for free ($197 Value)
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ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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