If you want Google, YouTube and other search engines to send you free traffic that turns to quality leads and endless customer sign ups, you need to create content that answers searchers questions and give them information that solve theirs problems in the form of text/article or multimedia such as audio or video.
Text can go on you webiste or blog such as wordpress. Audio can go in podcast platforms such as iTunes, Google Play, Stitcher Radio, Soundcloud, Spotify etc. And of course videos can be uploaded to YouTube.
Your goal is to rank this pieces content on the front page of results of search engines such as Google, Yahoo, Bing, YouTube and many others over time.
There are 200 factors you need to cater to. However, satisfying the top 3 factors with essentially ensure that the rest of them are satisfied.
It's the same rules for indexing and ranking a video on YouTube, and web pages on your websites or blogs. But of course videos connect with your audience more than words. Ultimately, do what you are comfortable with the most.
It is important to also know that each web page will be weighed differently but a web page can inherit the authority assigned to the website it resides on.
That's why a YouTube video will rank faster than an article you wrote and posted on a personal website. Over time, you website will inherit some authority from YouTube with consistency.
STEP 1 - Content - Create Good Content.
The factor that Google consider for search engine optimization is the quality of the content you create. You are serving 2 different entities here. Your prospect content consumer and the Google algorithms robot. Primarily, your money is in the hands of another human. So is Google's money.
The algorithms will detect if you are creating good content based on the quality but also based on the how well you know how to optimize you content in the title, description and keyword tags.
STEP 2 - Link - Do it Consistently
Most people think backlinks or references from other sites but the most power link to your created content are links from other pieces of content you've created over time. Therefore consistency is the #1 factor in search engine optimization in opinion.
Not only are you casting more nets in you traffic and leads fishing activity, they are all linking back to each other therefore satisfying search engine optimization's 2nd most important facto.
STEP 3 - Rank brain - Know your sh#t - See video for definition.
The 3rd factor is Google ability to crawl your content and perform artificial intelligence. I explain this further in the video. Watch video and after be sure to attend my free class where I break this down in simpler concepts and show off a lot of successful case studies I have shown this to over the years.
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This tips and techniques are for small businesses, large brand, solo entrepreneurs and beginners who want to continue to thrive as the internet gains more marketers and cost of marketing continue to increase. Right now, there are tons of job opportunities attached to this same skill.
Pay-per-click (PPC) s already overpriced and the best way to offset that cost is to engage in search engine optimization. There are non-mandatory tools that can make your life easier but it's ultimately a free marketing strategy... dummies can do it... 5th graders can definitely do it..
Reserve your seat in the FREE CLASS.
FREE CLASS ►►► http://olatux.com/mastermind
ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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