7 Timeless Tips from Anthony Morrison on Pay Per Click & My Thoughts | Episode 6
I consider Anthony a legend in the internet business and affiliate marketing game. Over the past 12 years, I’ve followed his moves on and off. He is consistent and consistently evolving as well.
He is one of the top affiliates of Russell Brunson’s ClicksFunnel. He has also evolved today to many things like software as a service (SAAS) businesses such WebinarFuel and even real estate.
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In the bizopp community, his most popular platform (more or less a business opportunity offer) is his viral affiliate program called Partner with Anthony.
Anthony also ran Morrison Publishing, a membership program for teaching internet marketing out of Mississippi. But this program doesn’t seem to have been updated since 2020.
At press time, he seems more engaged with his Digital Advantage real estate investing program. His success connection, going as far back as 12 years, seems up to date as well.
Over the years, Anthony has said a lot considering that over 105,000 individuals are still subscribed to him on YouTube. In fact, I have taken the liberty to extract 7 timeless Pay Per Click tips from his top content.
Four or five of the 7 tips were directly related to the Pay Per Click (or PPC) marketing strategy. What is PPC? It’s a marketing and advertising model that allows you to pay content publishers each time an ad is clicked.
Before we break down these 7 tips…
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
This tip is three-in-one. In order to run a successful pay per click campaign, you need a well-written ad copy, a target audience and the right platform.
It sounds like the extension of the legendary Dan Kennedy's magnetic marketing formula; the right message, the right market and the right media (MMM).
Does this sound familiar? The value, the people and the connection between value and the people. It's the same thing and I agree 100% with it.
Well, we have to keep reminding ourselves of this part. Your audience responds emotionally to buying your products and services 85% of the time and then justify with logic later.
So whatever you are writing or creating as content is most effective when it triggers emotional response. What that means is that they have to be able to relate at a personal level first and then more.
Even when your offer makes pragmatic sense in terms of its utility, they really don't care until they can relate emotionally. Keep this in mind when creating a pay per click ad copy.
Obviously, we all want more. But when it comes to setting up a pay per click campaign, you want to be careful with that. And here is why.
You will be collecting lots of data from any given campaign that you run. It can quickly turn to paralysis by analysis when you try to monitor too many ads at the same time for the same audience.
Focus is key. There are so many layers of variables. So less is going to be more in many respects because of the value of focus in running and optimizing an effective pay per click campaign.
If you don't know any better, you would think this contradicts the previous tip.
Split testing is a practice whereby we test one feature or element of a campaign against another variation in order to optimize for better performance.
But this actually aligns with the idea that "less = more." The best practice with split testing variations in your ads and pieces of content is to test no more than 3 variations at a time; preferably 2 variations.
This cycle starts with the pay per click traffic itself. But once you set up a campaign and people start visiting your website, how do you convert these visitors to customers?
It's simple. Step 1, send the traffic to a lead capture page, step 2-have them enter their email contact which is stored on an autoresponder list and step 3, select a product to promote.
Then step 4, write well written emails to promote the product and step 5, send the emails to the contacts, and step 6, make money and reinvest a percentage of the money into driving more traffic. Then the cycle continues.
As I warned earlier, this tip is not particularly about pay per click. Anthony is pushing this idea for real estate investing.
By the way, digital marketing strategies are also leveraged as a digital advantage in real estate and other traditional businesses. What does that mean?
More than ever before, we have access to digital platforms where you can set up compelling and valuable messages to collect more data than we've ever seen before.
Analyzing these data for business insights is the digital advantage that you and I can leverage for better results today.
This is a business tip from Anthony. If you are very hard working like me, you need to take some time in hours, days, and weeks to reset sometimes. Why?
Well, you are human. You are the number one asset in your business at this stage; I am guessing. So your personal productivity is key to your long term success.
Don't wait until you break down before the inevitable need to reset from time to time. Majority of such resets are needed at a mental level.
Tip number five is a major key to, not just business, but life in general. Less is almost always 100% more. This is speaking to leverage and leverage is key in business.
Just as we discovered in the Alex Hormozi episode, it’s about doing the right thing and not the most things.
Pay Per Click is something that I cover from a fundamental standpoint in my book “Digital Marketing Certified”. Chapter 9 on “the sources” is where you might want to pay particular attention to.
If you want us to help you with your Pay Per Click campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.