Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Welcome to Man of Prestige.
For Full experience visit us on YouTube & Facebook
Man of Prestige
YouTube - https://www.youtube.com/ManofPrestige
Facebook - https://www.facebook.com/manofprestige1/videos
LOLA and OLA
YouTube - https://www.youtube.com/LOLAandOLA
Facebook - https://www.facebook.com/lolaandola/videos
Blog - https://LOLAandOLA.com
Created by myEmpirePRO
FREE Books
Marriage & Relationships → http://www.LOVEandPrestige.com
Smart Real Estate Wholesaling → https://www.SmartRealEstateWholesaling.com
Digital Marketing → http://DigitalMarketingCertified.com
My name is OLA and I am your host.
I truly believe that the state of our society and the family structure is a function of the emotional and mental health of the men of our society.
But this has evolved to a family. The Prestigious Family...
And that's a family of ladies and gentlemen who want to remain students of what it takes to achieve healthier and profitable relationships.
This platform was originally designed to address issues around manhood and relationships. But our world between men and women are so interwoven that we can't avoid each other.
We need and want each other evident by the passionate ways we express the talking points in the epidemic of the online gender war.
The gender war stops here on Man of Prestige.
Thank you so much.
Hopefully, you've been enlightened and educated. See you on the next one.
And peace.
#manofprestige #relationships #love #marriage
Recently I stumbled into Myro Golden again on YouTube while he was being interviewed by Dan Henry. My first encounter with him was on “Club House; the audio app” during the pandemic. He uses a lot of biblical principles to teach marketing and sales strategies.
According to an example he gave on one of his most popular videos on making statable offers for sale, “Dr Myron Golden teaches people how to scale their business by selling predominantly high volume high ticket from the stage and his students have multiple 6 and 7-figure days faster than any other business coach in the industry. I’m sure that would get your attention as well.
Yes he is a PHD holder from a private school. I saw a recent video of a guru police questioning the credibility of the school he got his PHD from.
But I don’t care about that stuff. I’ve listened to him enough and my conclusion is that he knows what he is talking about.
--> READ THE BLOG POST HERE
https://myempirepro.com/myron-golden/
--> WATCH VIDEO VERSION HERE
https://youtu.be/k6YrSNCXe6A
He said a lot that I agree with and I have taken the liberty to extract 7 marketing and sales tips for you. Also 200+ YouTube subscribers seems to agree with me.
Before we break down these 7 tips…
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
The more value you bring into the marketplace, the more money will eventually transfer into your bank account. It's really that simple.
Keep in mind that a major factor here is the market place. So the solution you create is being deemed to be solving a problem per the market's opinion and not just yours.
Think of solutions also as answering someone's question with an answer and replacing a person's pain with relief or pleasure.
We've already mentioned the marketplace. But let's take it a little deeper than that.
The marketplace is made up of people; one person at a time. So the question is who is that person whose problem is solved by the solution that you provide.
You need to connect with the person. And by the way, we are not talking about physically connecting with him or her. The first step is to get to know whoever this person is.
After identifying that special someone who makes up the marketplace you want to serve, contribute a piece of your solution to them; that's value.
And I mean contribute for free. That's precisely the part of your activities that will create that downstream viral growth effect you are looking for in your business.
Focus on serving that one proverbial person and the rest will take care of itself. The others will naturally connect with that value you've taken time to create at a deep level.
Dr.Myron talked about the difference between faith and doubt; basically not much. They are both a form of belief and emotions but polar opposites.
You need to create the feelings, emotions and beliefs that will drive the sales conversion or desired outcome using your marketing message. It's your responsibility.
Sure your product has all these positive features. But per your marketplace, it has both positive and negative perceptions. You want to use your marketing messaging to focus on expanding the positive perceptions of your offer.
Your prospect needs to be able to quantify the benefit that your offer brings to their health, finances or relationships; it needs to be measurable.
They need to be able to compare the new anticipated status against their present status.
Their present status doesn't need to be presently bad. But the promised new status needs to be obviously better and that betterment needs to be measurable.
With that being said, keep in mind that the offer is not necessarily your product. Think of your product from a value standpoint.
I agree 100% with Dr.Myron here. The average mind is not satisfied with their marketing and sales message until they use big words.
This is a terrible mistake. Keep in mind that people will primarily take you up on your offer because the idea of buying from you feels good. The set of features of your product is secondary.
So it's best that you can describe what your offer does in a simple one–statement manner that a 3rd to 5th grader can understand.
If little kids in 3rd grade can’t understand your offer, there is a very good chance that you don’t understand your offer.
Again, you might have created a fantastic product. But so has everybody else.
One of the things that will set you apart from everyone else that is struggling to sell their fantastic product is your ability to understand your product enough to create an understandable offer out of it.
Tip number four is my favorite just because I’ve seen and experienced the magic of being able to create emotions in prospects. Your prospects simply don’t care about the greatness of your product until they can feel the transformation the product offers.
“Marketing and sales” is something that I cover in detail in my book “Digital Marketing Certified”. Chapter 4 and 10 on “the connection” and “the structure” are where you might want to pay particular attention to.
If you want us to help you with your digital marketing and sales campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.
7 Timeless Tips from Anthony Morrison on Pay Per Click & My Thoughts | Episode 6
I consider Anthony a legend in the internet business and affiliate marketing game. Over the past 12 years, I’ve followed his moves on and off. He is consistent and consistently evolving as well.
He is one of the top affiliates of Russell Brunson’s ClicksFunnel. He has also evolved today to many things like software as a service (SAAS) businesses such WebinarFuel and even real estate.
--> READ THE BLOG POST HERE
https://myempirepro.com/anthony-morrison/
--> WATCH VIDEO VERSION HERE
https://youtu.be/9jYPuhU_pSE
In the bizopp community, his most popular platform (more or less a business opportunity offer) is his viral affiliate program called Partner with Anthony.
Anthony also ran Morrison Publishing, a membership program for teaching internet marketing out of Mississippi. But this program doesn’t seem to have been updated since 2020.
At press time, he seems more engaged with his Digital Advantage real estate investing program. His success connection, going as far back as 12 years, seems up to date as well.
Over the years, Anthony has said a lot considering that over 105,000 individuals are still subscribed to him on YouTube. In fact, I have taken the liberty to extract 7 timeless Pay Per Click tips from his top content.
Four or five of the 7 tips were directly related to the Pay Per Click (or PPC) marketing strategy. What is PPC? It’s a marketing and advertising model that allows you to pay content publishers each time an ad is clicked.
Before we break down these 7 tips…
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
This tip is three-in-one. In order to run a successful pay per click campaign, you need a well-written ad copy, a target audience and the right platform.
It sounds like the extension of the legendary Dan Kennedy's magnetic marketing formula; the right message, the right market and the right media (MMM).
Does this sound familiar? The value, the people and the connection between value and the people. It's the same thing and I agree 100% with it.
Well, we have to keep reminding ourselves of this part. Your audience responds emotionally to buying your products and services 85% of the time and then justify with logic later.
So whatever you are writing or creating as content is most effective when it triggers emotional response. What that means is that they have to be able to relate at a personal level first and then more.
Even when your offer makes pragmatic sense in terms of its utility, they really don't care until they can relate emotionally. Keep this in mind when creating a pay per click ad copy.
Obviously, we all want more. But when it comes to setting up a pay per click campaign, you want to be careful with that. And here is why.
You will be collecting lots of data from any given campaign that you run. It can quickly turn to paralysis by analysis when you try to monitor too many ads at the same time for the same audience.
Focus is key. There are so many layers of variables. So less is going to be more in many respects because of the value of focus in running and optimizing an effective pay per click campaign.
If you don't know any better, you would think this contradicts the previous tip.
Split testing is a practice whereby we test one feature or element of a campaign against another variation in order to optimize for better performance.
But this actually aligns with the idea that "less = more." The best practice with split testing variations in your ads and pieces of content is to test no more than 3 variations at a time; preferably 2 variations.
This cycle starts with the pay per click traffic itself. But once you set up a campaign and people start visiting your website, how do you convert these visitors to customers?
It's simple. Step 1, send the traffic to a lead capture page, step 2-have them enter their email contact which is stored on an autoresponder list and step 3, select a product to promote.
Then step 4, write well written emails to promote the product and step 5, send the emails to the contacts, and step 6, make money and reinvest a percentage of the money into driving more traffic. Then the cycle continues.
As I warned earlier, this tip is not particularly about pay per click. Anthony is pushing this idea for real estate investing.
By the way, digital marketing strategies are also leveraged as a digital advantage in real estate and other traditional businesses. What does that mean?
More than ever before, we have access to digital platforms where you can set up compelling and valuable messages to collect more data than we've ever seen before.
Analyzing these data for business insights is the digital advantage that you and I can leverage for better results today.
This is a business tip from Anthony. If you are very hard working like me, you need to take some time in hours, days, and weeks to reset sometimes. Why?
Well, you are human. You are the number one asset in your business at this stage; I am guessing. So your personal productivity is key to your long term success.
Don't wait until you break down before the inevitable need to reset from time to time. Majority of such resets are needed at a mental level.
Tip number five is a major key to, not just business, but life in general. Less is almost always 100% more. This is speaking to leverage and leverage is key in business.
Just as we discovered in the Alex Hormozi episode, it’s about doing the right thing and not the most things.
Pay Per Click is something that I cover from a fundamental standpoint in my book “Digital Marketing Certified”. Chapter 9 on “the sources” is where you might want to pay particular attention to.
If you want us to help you with your Pay Per Click campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.
I stumbled into Patrick Bet-David as a YouTube video content creator some 4-5 years ago.
I found out much later that he actually founded and ran an insurance network marketing company called PHP Agency until mid-2022 when it was sold.
Patrick is a 6’4’’ man who has been married since 2009 to his wife Jennifer and they are blessed with children. He is a very proud family man.
He has about 6 books published with "Your Next five Moves" being the most recent of them.
As far as ethnicity and nationality, Patrick is an American born in Iraq to Assyrian/Armenian parents. He served in the US Army after his high school education. So he never finished college if he went at all.
In fact, he had a t-shirt proudly representing the 1.8 GPA gang in one of his most popular videos.
--> READ THE BLOG POST HERE
https://myempirepro.com/patrick-bet-david/
--> WATCH VIDEO VERSION HERE
https://youtu.be/pEpE_Tr_FJE
We can't trust these net worth sources too much. But according to a few websites like therichest.com, moneyinc.com, etc, PBD as he is fondly called by many industry heads has a net worth ranging between $150 to $200 million.
From the looks of things, he clears an income much more than $1 million per month from a conglomerate of businesses. But these days, I think Patrick is obsessed with Social Media Marketing.
On his Valuetainment media platforms, he discusses everything from entrepreneurship to politics but today, we are interested in his digital marketing moves; especially the social media marketing strategies. I am hacking that for you today.
Although I have noticed that he went completely crazy with Podcasting his content ever since the $100 million Joe Rogan trail blazing Spotify deal.
There are so many fantastic interviews on his platform. In fact, I think he might have conducted the last interview for the great Koby Bryant if my memory serves me right.
He said a lot over the past few years that I’ve followed him. But let’s pick out what I consider his best 7 hacks at this point namely:
84% of consumers report that they’ve purchased a product or service after watching just one video. From the looks of things, it seems that Mr. Bet-David is taking this all the way to the bank because I’ve noticed him expanding his video content media platform to politics, comedy, film-making and more.
Before I break down these 7 hacks with my thoughts…
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
Patrick said if you don't have $10 million in a bank account, you shouldn't be flying first class.
This was rule number 8 of his rules of the money game which you can find on his Valuetainment channel.
I couldn't agree more. He went on to compare it to spending that money on marketing and expansion of your business.
Flying first class is a cost and not an investment while these other suggestions will potentially produce more and fund multiple first class tickets over and over.
This was an inspirational piece that he did some few years back. It basically highlights the one attribute that sets the winners apart from the losers.
What is it? They simply show up everyday contrary to most losers' beliefs of luck.
I do believe in luck too. But be guided. The less often you show up, the more likely you will lose.
Although that may not be obvious, think about it. This is a game at the end of the day and skills are involved.
How do you sharpen your skills? If there was one single factor, it's showing up consistently and everyday.
PBD suggests that you make sure that the collective of the people in your circle are smarter than you.
There is a common saying that your income is the average of the closest 4-5 people around you. This ideology is not just about money.
Everything that affects growth in other areas of your life and especially business is affected by the quality of your circle of influence and network.
I have to confess. This is something I need to improve on personally.
I need to get out to more professional and industry events and make some new smarter friends. Feel free to steal the idea.
So Patrick breaks down these three stages of advancement through business from (1) creating to (2) maintaining to (3) advancing.
And then he suddenly focused on the advancing part, where you are enjoying the level of success that you really couldn't explain pragmatically if you were asked.
It makes absolute sense to me because I've experienced this in both relationships and business. It almost feels like some random overnight success at least to people outside looking in.
That's what happens only if you are part of the minority that starts and makes it to that point. It's going to be tough but don't quit. The rewards are that great.
I consider myself lucky for my foundation in marketing and business to have involved the network marketing profession and here is why.
Recruiting and leverage as a concept in general is key to sustainability in any type of business. It's even bigger than that.
But because of that background, I am able to comprehend fully what Patrick Bet-David was talking about here.
As part of your leverage building activity, you have to recruit humans, machines, technology such as the social media among other things to to serve the market with the most value.
This particular tip from PBD reminds us of making sure that we all stay engaged with competitive advantage with respect to a market place.
Code academy is a platform where you can learn how to code for free as part of the initiative to the shift that basic skills have made in the last few decades alone.
If you have children that are not learning how to code right now, they will struggle in the job market regardless of what profession it is. Change and evolution are inevitable especially for you as a creator or entrepreneur.
He is not talking about holding yourself accountable here. As an entrepreneur especially, we know you can hold yourself accountable, but that's not enough.
You need to surround yourself with people who love you and your mission enough to take a look at things objectively and hold you accountable when necessary.
It could be systems that you've set in place. The idea is to not assume that you are invisible. There is blind spots everywhere in business. This could also be your healthy obsession over social media analytics.
My favorite of these hacks are hacks number seven, six and four because they shed more light on the sacrificial nature of these endeavors. To become a top one percenter in society is never an overnight success. But the rewards can feel that way.
About 7 years ago, Patrick published a video on how to stand out on Social Media as an entrepreneur. In that video, he talked about how he writes a minimum of an article per week on Sunday nights at 11 o’clock in 90 minutes.
He then uses twitter to send it out while also checking the news about 20-30 minutes daily. He also posted one post per day on Instagram. At that time, he released two videos per week. The most important thing he said was that it’s only lack of efficiency that makes you claim that there is no time.
But also, maybe you just don’t see the value in social media marketing in general. I can tell you that not involving or optimizing social media in or for your business is the greatest mistake you can make right now.
Social media marketing is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 3 and Chapter 10 is where you might want to pay particular attention to.
If you want us to help you with your social media marketing campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.
Out of nowhere… at least that’s what it feels like in my head now. Alex just started popping up everywhere.But after listening to one of his long-form videos, I now feel like I might have met this person before.
Alex Hormozi is the founder of Acquisition.com and he has nothing to sell. Yea right? I do think that’s a very slick slogan especially when you walk around in shorts selling that to people like me. I get it. But we are all selling something.
--> READ THE BLOG POST HERE
https://myempirepro.com/alex-hormozi/
--> WATCH VIDEO VERSION HERE
https://youtu.be/_kxiHjSqVTA
From the looks of things at this point, it seems like Mr Hormozi is a video marketing professional. Once you watch just one of his videos, he will literally start popping up everywhere, instagram, TikTok… literally everywhere.
At press time, Alex’s YouTube channel just crossed the 600,000 subscriber’s mark. On Instagram, he has 645,000 followers and another 546,000 subscribers on TikTok.
After listening to him talk about monetization and scaling on a few videos, it makes absolute sense to me that he has made no less than $100 million from his video marketing activities alone.
He bought, fixed, scaled and sold gyms. At this point, I think that's just a part of his story but I could be wrong.
A lot of Mr Hormozi’s rhetoric is about scaling a business. He said a lot that I resonate with. But from observing his moves, he is literally using these strategies on his video marketing activity.
And check out tip number 4 as I count them down right now. It will be hard for me to share everything in this episode, but let’s run through a quick fire round:
Let’s count them down one after the other and elaborate based on my understanding and my thoughts..
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
This is the ultimate entrepreneurial struggle especially in the shining object syndrome age. It’s super easy to chase after the overnight success stories.
Instead, Alex suggests focusing on micro-slow and macro-fast as opposed to micro-fast and macro-slow. Trust me, I can relate. Pay attention to tip number 2; for more context.
Pick one lane. Pick one thing if you have not hit a million dollars yet. If you have any experience building a business or even a simple video marketing campaign, you’ve probably found yourself, jumping from one thing to the other quite often.
Just pick one thing and follow through. It’s easier said than done. But that’s what you have to do.
Just less than 5 years ago, Alex Hormozi was a struggling business owner with less than $2,000 to his name inside one of Russell Brunson’s masterminds. He helped him highlight his strength which is teaching other gym owners his systems.
Check out my favorite Russell Brunson’s book at www.myempirepro.com/expertsecrets
In this one particular video, Alex asked what we thought was stopping him from advancing past a particular level; skills or belief?
From my personal experience and struggles, in spite of all the success I’ve seen, it’s definitely “belief”.
Hey. No such thing as overnight success. Even though Alex Hormozi has gone from less than $2,000 in his savings to tens of millions of dollars in less than 7 years.
Most people would hear that only. I was able to pick up that he had businesses before that with 40 employees when he was 25 years old. All of those failures lead to his massive success that we are observing today.
In one of his training videos, he lines up all of Jay Z’s skills with the biggest one being Beyonce. Leverage!
The most productive activities in a success business system are repetitive and boring in nature. And this poses a big problem for creative minds like myself.
Don’t make the mistake of abandoning the boring work. Better yet. Get them done. I need this reminder from time to time.
There are many things that represent leverage in business. Content and media, which also includes video marketing, will literally cost you $0 to replicate.
Listen. It just doesn’t make any sense for any type of business not to be engaged in content marketing now. But many as usual will wait for saturation.
Once you get skills, it will never leave you. That’s why you will keep coming back to success even if you lose everything. But the type of skills required of you will depend on what stage you are on your path to $100 million and beyond.
Speed is about doing the right stuff and not doing the most stuff. I used to say, successful entrepreneurship is about getting things done and not doing them necessarily. Alex Hormozi took it further to say, it’s about getting the right stuff done.
Many of you will engage yourself with minimum wage activities that will add nothing to your bottom line. Pay attention to this.
Shortly before I created this video. Alex released a video reflecting on a video he shot about 6 years ago. He was advising on why sacrifice is absolutely necessary. Link this back to the first tip I shared on micro slow and macro fast.
I love all of them. But most importantly, I love the fact that all these tips can be linked and applied to any endeavor meant to be built and even video marketing.
It’s “hella” obvious that this is what Alex is doing with his massive video and content marketing campaigns. And $200,000,000 in annual revenue is not your mate.
Content and video marketing is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 3 on “the value” is where you might want to pay particular attention to.
If you want us to help you with your video marketing campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.
I said to myself. “Let me see who else is talking about digital marketing on the streets of Youtube.” Then I stumbled into Adam’s videos.
Needless to say, I am impressed by the videos I’ve seen so far. Well detailed and clean presentation in simple ways to understand.
And I quote…
“Strategy First - which has allowed me, my clients, and students, to consistently build, grow, and scale powerful, profitable, and freedom providing businesses – regardless of what channel, network, or platform we use.”
From my gatherings, Adam is a marketing strategist who lives on the west coast of Canada. I happen to be in Calgary, Alberta Canada on a business trip at press time.
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https://myempirepro.com/adam-erhart/
--> WATCH VIDEO VERSION HERE
https://youtu.be/pxCRSxVyhYo
Adam is also one of the instructors at digitalmarketer.com. He is a YouTuber and on his YouTube channel, he runs a weekly show called The Saturday Morning Live - Business and Marketing Q&A.
Adam has a very similar marketing story and journey to mine. I also was a victim of the shiny object syndrome culture. It cost me years and millions of dollars. Nonetheless, I don’t regret any part of the journey. Okay. I am starting to sound like him.
From what I’ve seen, this guy is a master at video marketing. So I will be paying attention to his moves; not necessarily what he says.
I found 7 quotes from Adam ErHart that I am going to edify and add some context to from my personal insights namely:
Let’s break them down one after the other.
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
Depending on what mood you are in. Sometimes, it seems that you’ve got all the time on any given day. But I couldn't agree with Adam more on this one.
If you just track your time for 3 straight days in a 30-minute interval, you might find your discovery, in his own words, “enlightening but disturbing.”
For me, I have discovered that I simply have to keep track of what I spend my time on because 80% of it is unproductive; though seemingly productive at initiation.
The distractions are just that bad. A great reminder from Mr Erhart
I am one of the fortunate ones who learned this a long time ago due to my early exposure to marketing. Most people do not fall out of the skies understanding or having the ability to comprehend this.
Instead, their knee jerk and still emotionally-driven response is often “common sense” based. Emotions are not just the money maker. Emotions which include anger, fear and greed drives everything that any of us cares about.
So when it comes to video marketing, it’s in your best interest to pay attention to your emotional intelligence. I strongly believe it’s one of the many reasons why video marketing is such an effective marketing channel.
Your audience is able to connect with you visibly; obviously a heightened level of emotional connection. It preframes them to want to do business with you.
That’s very true. I often tell people that trust is a by-product of consistency. But yes, I feel comfortable to add frequency to that.
But that frequency also needs to be sustainable. Here is what I mean. If you are a busy person, it might not be sustainable to try and release 3 videos to 7 channels per day.
Nonetheless, I believe that for every one week you are not releasing videos, you will have to compensate for… in filmmaking skills and talent.
For video marketing particularly, at least once per week video release in frequency, will drive your brand trust equity wild.
I, like many others, have also made this mistake. I’ve spent time with people who are simply not fit, at least not yet, for my products.
A person who doesn’t have a source of income is not a fit for learning how to market or build an online empire. But I guess sometimes, I just empathize wanting to help everyone.
The reality is that no one can afford to help anyone who is not willing or able to sow some kind of seed.
And there are many other reasons why some people are just not a fit for your offers and especially your most valuable asset; your time.
As much as we all know that we are in a microwave and quick-fix era, some things are timeless. One of them is emotional connection and the fact that people make business decisions with their emotions 85% of the time and justify it with logic later.
I believe video is the best way to connect with an audience emotionally. According to Cisco, it was estimated that by 2022, 82% of all consumer internet traffic will be made up of videos. This number is 15x higher than what it was in 2017.
On Adam Erhart’s first video on his YouTube published 6 years ago, he talked about consistently “being you” at your touch points but also balancing that out with consistently being different.
And he also mentioned “authenticity discrepancy” which is not being true to yourself particularly detectable by your prospects.
Consistent and well planned out video marketing will exponentially grow your business and that’s evident by the dramatic growth that Adam’s Youtube channel demonstrates sitting nicely above 200,000 subscribers at press time.
Last but not least, I personally will be exploring this strategy; in-app retargeting. The internet has been evolving on a consistent basis.
In the past few years, there was lots of drama around the iOS 14 update which makes it difficult to track consumer behavior across digital assets due to privacy policies.
But in that same time period, it became more and more profitable to leverage in-app applications and native creative on the actual ad platforms.
Retargeting allows us to consistently showcase our brands and products to prospects that are already exposed to our brand inside the social media app where the engagement was initiated.
I wanted to keep sending my prospect to my website myempirepro.com which is external to the social media apps because I am addicted to traditional methods of list building and following up with autoresponders.
The truth is that it has made me and my student lots of money over the past 12 years.
But Adam has now reminded me that I have to apply consistent differentiation. I have to adapt and evolve consistently with digital marketing. It makes complete sense.
Building a profitable emotional connection between your brand and your ideal customer with video marketing is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 4 on “the connection” is where you might want to pay particular attention to.
And by the way, you can download the book for free at www.DigitalMarketingCertified.com
He is a guy who apparently went from $35,000 in debt at the age of 19 to becoming a best selling author.
He was a sidekick on Dame Ramsey’s show which is all about personal finances. So I would guess that the Dave Ramsey brand has helped kick his influencer and content marketing career off well.
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https://myempirepro.com/anthony-oneal/
I promise. I won’t use that as an excuse to not keep on building this platform beyond 3,500 subscribers. I appreciate every single one of you. Actually, I am about to share with you some specific reasons why I am inspired.
He is a content creator; a YouTuber. He hosts a show called “The Table with AO” where he interviews many other successful people, with an audience of over 450,000 subscribers.
I stumbled into him on the episode where he was interviewing Tony Gaskins on relationships which is another favorite topic that I cover on my platforms.
Personally, I will be watching some more of his videos. He’s interviewed people from stock traders to course creators, real estate investors to multiple 6-figure IT and Tech guys.
I can only imagine that he is inspiring so many young people in taking control of their financial profile as well as showcasing ways to build sustainable income.
I am not mad at that at all.
Well, this platform is supposed to be about marketing. But I promise, we will get there soon.
The first video I stumbled into as I was trying to know a little more about Anthony is a video where he was being interviewed by a lady; Cherie Johnson.
She explains how she first ran into Anthony after he shared a story about a lady he really liked but she insisted on a date to a particularly expensive restaurant.
Anthony would tell his potential date that his budget for that month won’t carry it. He promised her the date for the following month.
Then another gentleman in that conversation asked Anthony. “Let’s just say you’ve got a relationship, you are with your woman, and she wants to go out and you ain’t got it. What would you do?”.
Anthony answers. “That’s my woman. A man has gotta keep it 100 with his woman.” Anthony, what do you mean by 100… elaborate please.
But in that same video, Anthony talks about how he saves, invests and gives away about 40% of his income. He is apparently the money and budget guy.
Just like you, I was now on the edge of my seat and I want to share some of the insight I got from Anthony. In Particular, I will share my thoughts about these 7 quotes.
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
I do not disagree with any of these tips as usual. I am just sharing my thoughts and may be adding a little context here and there. As you know, it’s easy to turn talking points into absolutes and religion in ways that it can hurt us.
So let’s countdown down Anthony’s tips.
He is absolutely right about this point. In fact, one of the quotes you can attribute to me is this right here. If all you’ve got is a good credit score, it’s not sustainable all in itself.
It’s only a matter of time before you destroy the credit score if you do not have real income with consistent cash flow to keep fueling it. Anthony said, “it’s just a sign that you know how to pay debt back.” I agree.
I would add that paying debt back is different from paying it down.
Sure cash is king. But if cash is king, then cash-flow has got to be the emperor. At press time, I am still listening to Anthony. So I am sure he is going to talk more about income and cash-flow.
A lot of his beliefs around saving, investing and giving 40% will literally be impossible or at least unsustainable without consistent cash-flow.
From what I have observed so far, Anthony’s digital marketing strategy is content marketing. It seems to be the source of his cash flow; YouTube, podcast etc. He is a master at this game and I will be paying attention to a lot of his moves.
I see where he is coming from. But let's add a little context. Wouldn’t that depend on how you utilize debt? As I share in my addition to Tip number 7, debt, just like an 800 credit score, is a leverage.
As an entrepreneur and high achiever, you already know that leverage is key to success. So abusing debt is not sexy. Debt, just in itself, is not sexy. But how you leverage debt can absolutely become the sexiest thing you can ever do.
It’s no surprise that Anthony is prioritizing paying off his house mortgage in the same sentence as building net worth. That sounds like a Dave Ramsey talking point. There is more to it.
I love that Anthony continues to share this story of how he was homeless at the age of 19 and how he was kicked out to go figure things out ending up with a $35,000 debt. It’s inspiring.
But I want you to be clear that at press time, Anthony is about 38 years old. That’s another 19 years to figure things out and learn all this wealth of knowledge that he is sharing with us.
I am asking you to recognize that patience and respect for process in going after your own dream are major keys to his success.
During the process, 19 years can feel like a long time. When you start telling your own story, it will be all worth it.
While you have to be careful with this present culture of faking it to make it on social media, it’s important that I point out a little nuance there.
Anthony told an Ocean California story where he caught himself flexing beyond his means with his friends after college even though he was broke like a Church mouse.
I think presentation matters. There is a fine line between faking it and ensuring a compelling presentation in a marketplace.
Outrightly “faking it” with no value based purpose is not sustainable but you can present with value as part of your personal branding efforts and strike a sustainable balance as you are marketing and building your brand.
That’s why content marketing is the most profitable marketing activity in this era. But let’s not be stupid. Presentation still matters.
Anthony presented a stat of the fact that people who live paycheck to paycheck are people who make good money. That makes complete sense to me.
It always comes down to your ability to manage the resources at your disposal. You can also think of it as your ability to play the cards you have been dealt.
If you don’t have these skills, all the money you are making will continue to find its way out of your life.
Anthony talks about not being afraid as a man to tell a lady that a certain type or caliber of date is not in your budget.
I’ll tell you this. Anthony can definitely teach me so much more about branding, marketing, personal financing and so much more. This brother has it.
But with all due respect, it is quite obvious now why he is not married (contrary to his expressed desire) at the age of 35 plus. We are about the same age and I am happily married to my wife of 15 years.
Anthony, my brother. A woman needs to have a little more to wonder about you. All that transparency stuff, especially during the dating phase, has less romantic values than even the least sense of mystery.
Within this present social construct, the right woman will simply follow your lead as she looks forward to more and she wants to spend time with you any way you want; not demanding where and how she wants.
And by the way those girls still exist.
You should never feel the need to “mansplain” your budget to a woman who is not your wife already. If that’s necessary, it would be obvious already. There is no paycheck next Friday. This is simply the reality in the romantic context.
I can’t wait to explore more of his reports on 500 scholarships. Avoiding college debt for my kids definitely has me hooked now.
Understanding context, audience, value and content marketing as a business strategy is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 2 and 3 is where you might want to pay particular attention to.
And by the way, you can download the book for free at www.DigitalMarketingCertified.com
How did I miss this guy since 2009 of actively participating in the world of business and marketing?
Ramon Ray is a motivational speaker whose laugh is extremely contiguous. He is also a piano player like myself. And he is a black man.
Isn’t it amazing how much time we spend in our own little echo chamber? Ramon Ray showed up on my radar as the first… only after my research in looking for the best marketers and entrepreneurs to profile for these series “and my thoughts.”.
Well, I am excited to share what I found with you.
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https://myempirepro.com/ramone-ray/
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https://youtu.be/qbeGDEI0ls8
He is the founder of smarthustle.com and according to his bio, he has sold a few businesses and he seems to be known for one of my favorite topics when it comes to building a business; personal branding.
Ramon was once the regional development developer at infusionsoft now known as Keap around 9 years ago. Keap is one of the email and funnel automation software in the digital marketing industry. I am not sure what his present corporate status is.
So I was watching an interview he did with TopRank Marketing TV where he was answering a question about the post pandemic challenges of business owners.
“Why did you have to wear a red hat in this commercial?” Making references to how careful B2B marketers had to be in order to navigate a very difficult time.
He talked about how sometimes you just have to take a stand. But there is a big “butt”.
My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.
I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets.
He shared 4 tips on a very old video that had been posted on Keap’s channel from all those years back then.
I want to add some context to these 4 massive pieces of advice.
If people don’t find your headlines compelling enough, they won’t even look any further. So everything beyond that becomes pointless.
The idea is to hold your audience’s attention in the throat and emotionally remove peace of mind from as many of them as possible until they click to open the content.
The headline needs to hit the nerve in the right spot from an educational, entertaining or enlightening standpoint. Your audience won’t experience your content if you fail at this point.
But the next tip is even more important.
Once you manage to get a person to click into your content, you must deliver the most value within your power. This is what they are going to remember and what will make them decide to come back for more or not.
The video of Ramone Ray that I saw is pretty old. But what he was alluding to is even more important today with the emergence of artificial intelligence, machine learning, search and social media algorithms.
User engagement is measured at every stop, event, and human interaction with your online content. The longer and the more people engage with your content, the more the algorithm recommends and suggests to even more people.
Great content answers questions. Great content solves problems. And great content creates real life transformation because transformation starts with information.
In this time and age, you, as a business owner, can easily be forgotten. The competition is UNREAL. But that’s just the downside of not publishing frequently.
The upside of it is that you are able to absolutely dominate your marketplace while your competitors get buried away in their laziness. At the minimum of once a week, you have to show up to your audience with a new set of values.
Value is something that I am very passionate about. The more value (as defined by the market) that you put out into the marketplace, the more money you get to make. Obviously, the more you can afford to keep your business running.
There are some evergreen content that you only have to create one time and they will continue to attract more prospects to your business. And there are other pieces of content that are built around trendy topics.
If you want to be known as an authority in your business and industry, publishing great content frequently is the fastest and surest way to do it.
Attention span is at an all time low. But also people already have an idea of what they want and you have to do a really good job matching the values in your content with the problem they are trying to solve.
This is not a one time event. In fact, it’s a series of events (relevant content) that lines up to a strong personal brand overtime.
Relevancy also has a lot to do with staying relevant with respect to trendy updates in your particular industry. So two things; it’s relevant to the deepest pain of your audience and also to trendy topics of interest.
Well for one, he seems to be pretty excited about his message. I’m willing to bet that is a very contagious attribute. That’s important because we are talking about marketing which is all about attention first.
But I also like his take on a strong headline. Again, it’s all about getting attention first and foremost since nothing happens outside of it.
Personal branding and content marketing as a business strategy is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 3 is where you might want to pay particular attention to.
And by the way, you can download the book for free at www.DigitalMarketingCertified.com